Google Analytics Individual Qualification Practice Exam

In Google Analytics, what metric would you analyze to determine the efficiency of a campaign?

1. Page Views

2. Goal Completions

3. Sessions

4. Bounce Rate

The correct answer is: Goal Completions

To determine the efficiency of a campaign in Google Analytics, analyzing Goal Completions is crucial. This metric provides insights into how well a campaign is achieving its intended objectives, such as sales, sign-ups, or any predefined conversion points. By tracking Goal Completions, marketers can assess the effectiveness of their campaigns in driving actions that align with business goals. Within the context of campaign analysis, Goal Completions demonstrate the amount of actual conversions resulting from the efforts put into the campaign. It allows a comprehensive view of not just traffic but the quality of that traffic and its impact on overall business objectives. This is particularly important because achieving a high volume of visitors (which might be indicated by other metrics) doesn't necessarily translate to effective campaign performance if those visitors do not convert. The other metrics, such as Page Views, Sessions, and Bounce Rate, provide valuable insights but do not directly convey whether a campaign is meeting its specific goals. For example, high Page Views or Sessions might suggest good traffic, but without conversions, such as Goal Completions, it’s difficult to ascertain the overall success of a campaign. Similarly, Bounce Rate indicates how many visitors leave a site after viewing only one page, which can be an indicator of engagement but does not directly