Google Analytics Individual Qualification Practice Exam

Sampling is applied to reports before segmentation.

1. True

2. False

The correct answer is: False

Sampling in Google Analytics is a process used to speed up the processing of data in reports by selecting a subset of data rather than analyzing the entire dataset. This can be especially useful when dealing with large datasets, as it allows for quicker results and reduced strain on the system. In Google Analytics, segmentation is a method used to isolate and analyze specific subsets of data based on defined criteria, such as user demographics, behavior, or traffic sources. When applying segmentation, Google Analytics first processes the full dataset to create segments before any sampling takes place. This means that segments are applied to the entire dataset, ensuring that you are working with complete and accurate data for that specific segment. Therefore, the statement that sampling is applied to reports before segmentation is false. In practice, segmentation is done prior to any sampling to ensure the analysis is based on the entire dataset relevant to the segmented view. This methodology ensures that results reflect the actual behavior and characteristics of users within that segment.