Google Analytics Individual Qualification Practice Exam

What criteria could not be used to create a dynamic remarketing audience?

1. A. Users who returned an item they purchased

2. B. Users who viewed a homepage

3. C. Users who viewed a search result page on a website

4. D. Users who viewed product-detail pages

The correct answer is: A. Users who returned an item they purchased

Creating a dynamic remarketing audience relies on specific user interactions that indicate interest in a product or service. In this case, users who have returned items they purchased do not demonstrate interest in products in the same way that engagement with product pages would. Instead, returning an item typically indicates dissatisfaction or a decision against the product, making it less relevant for targeting with dynamic remarketing. On the other hand, users who viewed a homepage, a search result page, or product-detail pages all exhibit positive engagement by actively exploring different areas of a website that relate directly to products or services offered. These types of interactions are valuable for creating remarketing audiences because they signal ongoing interest, allowing for more effective targeting strategies based on user behavior. Thus, the first criterion—users who returned an item—does not align with the intended engagement necessary for dynamic remarketing audiences.