Google Analytics Individual Qualification Practice Exam

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What metric-dimension combination is not valid?

Avg. Time on Page / Device Category
Sessions / Bounce rate
Sessions / Source
Total Events / User Type

The correct answer is: Sessions / Bounce rate

The metric-dimension combination that is not valid here is the relationship between sessions and bounce rate. Metrics like sessions are quantitative measures of the number of visits to a site, while bounce rate is a calculated percentage that reflects the proportion of single-page sessions in which there was no interaction with the page. This combination is invalid because bounce rate is not a dimension that can break down sessions. Instead, bounce rate is typically associated with sessions as a metric but cannot serve as a dimension to analyze other metrics like sessions. On the other hand, when analyzing user behavior, some combinations like average time on a page with device category, sessions with source, or total events with user type, all use valid metric and dimension pairings. These combinations allow for meaningful analysis of how different segments of users interact with a website.