Google Analytics Individual Qualification Practice Exam

What scope applies to custom metrics?

1. Customer

2. Session

3. Hit

4. User

The correct answer is: Hit

Custom metrics in Google Analytics have a "Hit" scope. This means that custom metrics are defined for individual interactions or hits on your website or app, such as pageviews, events, transactions, and social interactions. When you set up a custom metric, it is associated with the specific hit that it is recorded with, allowing you to track unique metrics that can provide deeper insights into user behavior and interactions on your site. Using this scope enables you to gather granular data about specific actions users take, rather than broader aggregates like sessions or users. For example, if you wanted to measure a custom metric for the number of clicks on a specific button across your website, you would associate that custom metric with the hits that correspond to those click events. In contrast, the other options represent different levels of data aggregation: - Customer scope generally does not apply to custom metrics, as this is more relevant to user segmentation for tracking behavior across multiple sessions. - Session scope would be used to measure metrics that pertain to the entire session duration, which would not accurately capture behavior at the individual hit level. - User scope aggregates data across all sessions and hits for a single user, which is useful for understanding long-term trends but does not pertain to the specific actions