Google Analytics Individual Qualification Practice Exam

When does the tracking code send an event hit to Google Analytics?

1. Every time a user performs an action with pageview tracking implemented

2. Every time a user adds an event to their calendar

3. Every time a user performs an action with event tracking implemented

4. Every time a user makes a reservation

The correct answer is: Every time a user performs an action with event tracking implemented

The tracking code in Google Analytics sends an event hit specifically when a user performs an action that has event tracking implemented. Event tracking is a feature used to measure interactions beyond the standard pageviews, such as clicks on a button, video plays, or downloads of a file. This allows for deeper insights into how users engage with specific elements of a website or application. For instance, if a website owner wants to track how many users click on a particular ad, they would implement event tracking. When a user clicks on that ad, the event hit is sent to Google Analytics, providing valuable data on user behavior and engagement. Other choices detail actions that may not necessarily involve event tracking. Pageview tracking, for example, monitors when a page is loaded but does not account for specific interactions designated as events until they are explicitly set up for tracking. Similarly, actions like adding an event to a calendar or making a reservation do not inherently trigger an event hit unless they have been set up with event tracking in Google Analytics. This distinction makes the understanding of event tracking crucial for accurately capturing user interactions.