Google Analytics Individual Qualification Practice Exam

Which kinds of hits does Google Analytics track?

1. Pageview

2. Event

3. Transaction

4. All of the above

The correct answer is: All of the above

Google Analytics tracks various types of hits that provide different insights into user interactions and engagement on a website. These hits include: - Pageviews, which are recorded every time a page is loaded or reloaded. This metric allows website owners to understand how often specific pages are being viewed and can indicate the popularity of content. - Events, which capture actions that users take on the website that do not necessarily correlate with a page load. This includes interactions such as video plays, downloads, clicks on specific elements, or form submissions. Events help to measure engagement beyond just page views. - Transactions, which represent e-commerce activities where a user completes a purchase. Tracking transactions allows businesses to assess revenue and sales performance, thereby linking website interactions directly to financial outcomes. Since Google Analytics is designed to track these various types of interactions to provide comprehensive analytics across different dimensions, the correct answer highlights the inclusive nature of the tracking capabilities of the platform. By understanding all these hits, users can gain valuable insights into the flow of traffic, user behavior, and conversion metrics on their websites.