Google Analytics Individual Qualification Practice Exam

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Study for the Google Analytics Individual Qualification Exam. Engage with challenging multiple choice questions, detailed explanations, and practical insights. Prepare effectively for your certification!

Each practice test/flash card set has 50 randomly selected questions from a bank of over 500. You'll get a new set of questions each time!

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Which of the following is a key metric to evaluate user engagement on a website?

A. Time on page
B. Cost per click
C. Bounce rate
D. Both A and C

The correct answer is: D. Both A and C

Time on page and bounce rate are both critical metrics used to evaluate user engagement on a website. Time on page measures the average amount of time users spend on a specific page before navigating away. A longer time on page generally indicates that users find the content engaging and are spending more time consuming it. This metric helps assess how well the content resonates with the audience and the level of interest it generates. Bounce rate, on the other hand, reflects the percentage of users who leave the site after viewing only one page, without interacting further. A lower bounce rate suggests that visitors are exploring multiple pages and engaging with the website's content. High bounce rates may indicate that users are not finding what they expect or that the website’s content isn’t compelling enough for users to continue browsing. Collectively, these metrics (time on page and bounce rate) provide valuable insights into user engagement patterns, helping website owners understand how effectively their content retains and engages visitors.